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ISBN: 978-81-989671-6-9

Marketing Management 4.0: Unleashing Success in the Digital Age

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Marketing Management 4.0: Unleashing Success in the Digital Age
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Current ISBN: 978-81-989671-6-9 Peer-Reviewed Academic Monograph

Marketing Management 4.0: Unleashing Success in the Digital Age

Edited by: Krishna Kumar TP · R Suriakala · Dhanya Nair · Krishna Prasad A · Vijayamol.K.T
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Overview
In the world of marketing, the landscape has undergone a seismic shift. Gone are the days of traditional marketing strategies that relied heavily on print media, television commercials, and billboard advertisements. Today, we find ourselves in the era of Marketing Management 4.0, where success hinges on our ability to navigate the digital age with finesse and adaptability. In this book, "Marketing Management 4.0: Unleashing Success in the Digital Age," we embark on a journey to explore the evolving nature of marketing and discover the keys to thriving in this dynamic environment.
Author(s): Krishna Kumar TP, R Suriakala, Dhanya Nair, Krishna Prasad A, Vijayamol.K.T
Language: English
Format: Single-Component Retail Product (Book)
Year of Publication: 2025
Publisher Name: National Press Associate

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978-81-989671-6-9
Publisher NPA Publishing Company Publishing Division · Punjab
Discipline current
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About the Editors

Krishna Kumar TP

Krishna Kumar TP

Contributing Author

Krishna Kumar TP
PhD, MBA, PGDIAM, PGDHM,
Professor & Head , Nehru School of Management @ NCERC
The Author Commenced the career track in the defence as a Meteorological Officer in the Indian Air Force and after completing 17 years of yeoman service got in to the field of academics. More than 29 years exposure and experience in the educational field as Administrative head of many professional colleges throughout India and was academic cum administrative head of Management Institutions as well. Authored 5 Books in Management Discipline, Owns more than 50 Articles, 5 Indian Patents & 1 UK Patent and a Canadian Copyright. Recipient of various academic awards like Champion of Academic Excellence Award from Business Insight Magazine and Best Innovative Academician award from Indian Higher Education Society, New Delhi..

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R Suriakala

R Suriakala

Contributing Author

R Suriakala
PhD, DCG, MBA, PGDHRM, M.Com
Dr. R. Suriakala is an Associate Professor at the Nehru School of Management, Nehru College of Engineering and Research Centre, Thrissur, Kerala. She holds a Ph.D. in Marketing from Bharathiar University, Coimbatore, where she is also a recognized Research Supervisor. Her extensive research includes publications in Scopus, Web of Science, and ABDC journals, as well as a patent. Her teaching expertise spans diverse management disciplines.

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Dhanya Nair

Dhanya Nair

Contributing Author

Dhanya Nair
B.Com, MBA, UGC-NET
Mrs Dhanya Nair, is currently serving as Assistant Professor at Nehru College of Engineering and Research Centre. She is holding MBA degree in Finance, HR and has qualified UGC-NET examination in management. She is pursuing PhD in the area of Finance. With a total academic and industrial experience spanning over 7 years, she has been actively involved in teaching, research, academics and industrial development.

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Krishna Prasad A

Krishna Prasad A

Contributing Author

Krishna Prasad A
MBA, PGDCA, MHRM
Mr. Krishna Prasad A. is an Assistant Professor at Nehru College of Engineering and Research Centre's Department of Management Studies. He combines 12 years of industry experience with 3 years in academia. Holding an MBA, PGDCA, and MHRM, he's currently pursuing his Ph.D. His teaching expertise covers wide range of management subjects. He has a strong publication record in ABDC, UGC, and Scopus journals

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Vijayamol.K.T

Vijayamol.K.T

Contributing Author

Vijayamol.K.T
MIB, MBA, M.Phil.
Mrs Vijayamol.K.T is currently working as Assistant professor at Nehru Arts and Science College Coimbatore. She has over 10 years of experience as an Assistant Professor. She has completed Master of international business from Bharathir university,MBA from Alagappa University.and M.Phil also.She is pursuing Phd in the area of Marketing. She have been actively involved in teaching and research etc.

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Marketing Management 4.0: Unleashing Success in the Digital Age
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Marketing Management 4.0: Unleashing Success in the Digital Age

ISBN: 978-81-989671-6-9 • Publisher: NPA Publishing Company

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Marketing Management 4.0: Unleashing Success in the Digital Age

Marketing Management 4.0: Unleashing Success in the Digital Age

Krishna Kumar TP, R Suriakala, Dhanya Nair, Krishna Prasad A, Vijayamol.K.T
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About This Publication

Author(s): Krishna Kumar TP, R Suriakala, Dhanya Nair, Krishna Prasad A, Vijayamol.K.T
Language: English
Format: Single-Component Retail Product (Book)
Year of Publication: 2025
Publisher Name: National Press Associate

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