Emerging Paradigms in  Marketing

Name: Emerging Paradigms in Marketing
Price: 800 INR
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ISBN: 978-81-19674-29-9

Pooja Chatley

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Current ISBN: 978-81-19674-29-9 Peer-Reviewed Academic Monograph

Emerging Paradigms in Marketing

Edited by: Pooja Chatley

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Overview

The field of marketing has undergone a huge change during the last two decades and the advent of technology in the marketing arena has further propelled this change. These changing paradigms have also changed the manner in which consumers respond to products and services, where and how do they buy to enjoy all conveniences and comforts that life has to offer. Alongside, it has become imperative for organizations to revisit their marketing strategies in order to remain strong in the markets and compete with the global players. The advent of ecommerce websites like Amazon, Flipkart, Myntra etc. and the convenience of payments with various UPI payment systems like Gpay, PhonePe and Paytm has brought in the culture of “buy-at- click” and “pay-with-click” which has totally changed the scenario of markets not only in India but also in the other parts of the world.

Editor(s): Pooja Chatley
Format: Single-Component Retail Product (Book)
Year of Publication: 2024
Publisher Name: National Press Associate

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ISBN-13	`978-81-19674-29-9`
Publisher	NPA Publishing Company Publishing Division · Punjab
Discipline	current
Available Formats	Paperback Edition

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About the Editors

Pooja Chatley

Contributing Author

Pooja Chatley is a Doctorate in Marketing from Punjabi University Patiala and is presently working as Head, Dept of Business Management, Khalsa College for Women, Civil Lines, Ludhiana. She carries along a teaching experience of almost 21 years and has to her credit 4 Books and 22 papers published in Journals of National and International repute. Along with, she is also the Joint
Secretary (PR) Punjab Commerce and Management Association and member of Ludhiana Management Association. She is also on the Reviewer’s panel of many journals. She has been awarded “Youth Talent Award” by Swami Vivekananda Youth Federation for excellence in Education and “Nation Builder Award” by the Rotary Club of Ludhiana.

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